Buffalo Wild Wings signed a contract with BetMGM in 2019—the contract is one of strategic partnership—thus creating a first-time alliance between a digital gaming company and a national sports bar.
Ever since the contract was signed and an announcement of the contract-signing had been made, over 500,000 users have been taking part in Buffalo Wild Wings and BetMGM free-to-play games.
News reaching out to us from our sources says that fans of sports will now be able to gain access to a special sports betting experience when they use the BetMGM app to place their bets on BWW sports bars in Iowa, Tennessee, Indiana, West Virginia, Colorado and New Jersey.
Sports Bars Meet Sports Betting
For starters in the gambling industry, geolocation technology is what the BetMGM app makes use of to provide custom promotions and types of bets for punters or guests that physically appear in Buffalo Wild Wings in some specific markets.
Rita Patel, the Chief Marketing Officer (CMO) at Buffalo Wild Wings, had this to say:
“Thanks to our groundbreaking collaboration with BetMGM, fans betting on sports at Buffalo Wild Wings will now earn even more money on those bets. We look forward to expanding our presence in the space as sports betting continues to evolve across the country and leveraging our relationship with BetMGM in new ways to enhance the experience at our sports bars.”
Exclusive In-Bar Sports Betting Channel
There has also been the launch of an in-bar channel known as OT Odds by Buffalo Wild Wings but it is powered by BetMGM.
The network will only be available on specific screens in all sports bars that are in participation throughout the nation, and sports betting content such as live game odds, betting advice, and fantasy will be delivered through the network.
Customers can now view curated boosts, bets, and parlays that are now new and improved and called exclusive Blazin’ Bets offered within the BetMGM app on their devices as long as mobile sports betting is allowed in that country.
Ground-breaking collaboration
BetMGM’s Chief Revenue Officer, Matt Prevost, stated that, “Our collaboration with Buffalo Wild Wings is ground-breaking, allowing BetMGM to completely reimagine how sports fans enjoy themselves. A prominent example of what we’re able to activate in this outstanding partnership is the incorporation of geolocation technology to give bettors a personalized experience in a Buffalo Wild Wings venue.”
A free-to-play Picks and Props game designed by Buffalo Wild Wings that can be found on the BWW mobile app has been given a new and upgraded design. Included in the app is the upgrade for parlay-style games, which have new elements from MGM added to them.
Hall of Fame
Bettors can use BetMGM odds to make picks every single day in any state, as long as free-to-play games are legally allowed in those states and major prizes are awarded to bettors every month. They will choose some winners and then be inducted into the BWW Hall of Fame, which was only recently created.
References
- https://floridanewstimes.com/betmgm-and-buffalo-wild-wings-launch-exclusive-sports-betting-experience/172907/
- https://finance.yahoo.com/news/buffalo-wild-wings-betmgm-launch-150000653.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAIqNskY6ShhPyRFdNUeJux-u6A3ckl_zJ4BE2r9Cx36T-qd0Lgx9rWmwhW2sKZmOgFXjgcVh6REXMR5Qt2hdwObOcGZVnwZ_9k8z-dLccLLEriF16NeKW1S4Y2j1p0YRrZgKaJuJXxQPzLOJgCmu9E-jojj8hj9dAHX-1YU11CCu
- https://sbcamericas.com/2021/03/12/betmgm-and-buffalo-wild-wings-launch-exclusive-sports-betting-experience/
