The National Football League has agreed to deals with three huge USA gambling companies to become sports betting partners. The league announced that it has signed three-year deals with Caesars Entertainment, DraftKings, and FanDuel, allowing the companies access to all NFL trademarks.
They will also be able to create their betting content and integrate them into media properties such as the NFL website and official app. The announcement stated that the partnership deal will run for three years, with the NFL holding the option to add a couple of one-year extensions.
According to Renie Anderson, the chief revenue officer and executive vice president of NFL Partnerships, “As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals. Working closely with Caesars, DraftKings, and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”
Details of the Newly Announced Deal
The fine print of the deal was not announced, but it is understood that the three companies involved will have exclusive access to the use of the NFL logo and team insignia on their websites. The NFL has also announced that it will permit gambling advertisements to be broadcast this season.
Apart from the common terms that each company will have shared access to, the three companies involved in the new deal will have individual rights allotted to them exclusively. Caesars will be allowed to create activations at two major 2022 NFL events set to be held in Las Vegas – the Pro Bowl and the Draft.
FanDuel will get access to video footage as well as work with the league on pregame integration on the seven regular-season games that will be shown on the NFL Network in 2021. DraftKings will see its rights as the NFL’s official daily fantasy partner renewed.
Excitement Around the New Deal
The CEOs of FanDuel, Caesars, and DraftKings all offered glowing optimism about the future of the deal their respective companies have reached with the NFL. “Football season will be more exciting than ever now that fans can enjoy an enhanced experience at our casinos, in our sportsbooks, and online,” Tom Reeg, Caesars CEO said.
His counterpart at FanDuel, Matt King, speaking in reference to DraftKings’ Super Bowl advert, said “On Super Bowl Sunday, we got a glimpse at how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience.”
Jason Robins also offered similar views. The CEO, chairman, and co-founder of DraftKings stated that “The way fans consume sports years from now will look drastically different, and it will be due in part to forward-thinking collaborations like our expanded relationship with the NFL.”
The league has also announced that it has plans to partner with operators at the low-tier level soon. The new deal includes a massive $1 billion in earnings for the NFL if the terms are completed, and it is certainly a big deal for all the parties involved. But it is perhaps an even bigger deal for football fans and sports bettors who are now seeing two of their favorite organizations combine on such massive scales.
Sources:
- https://www.sportspromedia.com/news/nfl-sports-betting-sponsor-draftkings-fanduel-caesars-fox-bet
- https://abcnews.go.com/amp/Sports/wireStory/nfl-inks-sports-bet-deals-caesars-fanduel-draftkings-77107749
