The goal of every online casino operator is to provide high-quality gaming experiences that will get customers hooked and keep them coming back for more. To achieve this, they have to be able to communicate with them and know the exact things to keep them engaged as they navigate through the online casino or sports betting site. Xtremepush offers gambling platform operators the chance to do this with services in customer engagement and personalization.
Who is Xtremepush?
Xtremepush is an innovative multichannel marketing automation platform that specializes in using data-driven practices to deliver real-time content to its brand’s customers to increase engagement and revenue. The platform was launched in 2014 and now has headquarters in Dublin and offices in Europe and the United States (Xtremepush, 2021).
The Xtremepush platform first of all helps you build your database with the chance to integrate already existing ones. This makes it easier to access and draw up insights and analytics on customer behavior which can be used to drive campaigns. Next, using information from the data collected and stored on the platform, you can engage your audience using the web and mobile app push notifications, onsite or in-app messages, and inboxes.
Xtremepush’s core selling point is that they help brands influence customers to perform desired actions. This is possible with their suite of tools that can be used to automatically generate personalized content for an optimized campaign. Based on the customer’s decisions, Xtremepush creates messages built for that moment to literally push customers to carry out desired actions.
Xtremepush and the iGaming Industry
Xtremepush is the perfect platform for iGaming operators to facilitate customer onboarding and retention. With well-compiled data on Xtremepush, operators can see the various touchpoints for every player that visits their sites. What is even more interesting is that the automated, personalized content messaging that this platform offers can be used to reach customers at these touchpoints to trigger them to reach a specific goal.
Last month, Xtremepush began a partnership with visual marketing giant, Movable Ink, to facilitate individualized content for the companies’ clients. Online casino operators that take advantage of this platform can expect to see massive conversions on their marketing campaigns (ZoomInfo, 2021).
The process begins with push notifications on the casino website or mobile app and even unrelated websites to guide new players through the process of creating accounts at the casino. Existing customers can be prompted to participate in live competitions or games with teasers or live updates on events like sports. All these are data-driven processes so you can be sure that the right information will only go to the right person and at the right time. Data generated from customers’ behaviors can be relied on to predict what they would like to see at what time so it can be delivered just then (SBC Americas, 2021).
More features are expected from Xtremepush for increased returns for iGaming companies. Getting on board with them is simply the smart thing to do.
Sources:
- Xtremepush, 2021
https://xtremepush.com/industries/sports-betting-and-gaming/ - SBC Americas, 2021
https://sbcamericas.com/2021/05/03/xtremepush-and-sbc-webinars-present-high-stakes-player-engagement-key-acquisition-retention-strategies-for-us-online-casinos/ - ZoomInfo, 2021
Xtremepush – Overview, News & Competitors | ZoomInfo.com
